At Google I/O 2016, one point stood out more than any other: Virtually all the features and news discussed at the event were applicable for every platform but desktop. We saw Android developments, wearable updates, virtual reality and even a product announcement for a new device class, all of which are changing how marketers should approach content as we move into the second half of 2016. Continue reading 5 marketing takeaways from Google I/O 2016 →

Want a self-driving truck to deliver your package or pizza?

Google is working on advancing its Google Glass technology, while also working on the concept of a driverless delivery truck.

Google, which holds a myriad of patents, was recently granted two U.S. patents, one for a more rugged and flexible version of its computerized eyewear, and another for an autonomous delivery truck.

The company received a patent for a hinged display device for its Google Glass smart eyeglasses on Feb. 9.

The hinged device would enable the display screen, which sits slightly over and above the user’s right eye, to be flipped up and out of the way. The display also is being built to be more rugged.
Continue reading Google gets patents for advanced Glass and a driverless delivery truck →

Device would use pressurized gas to pierce the skin and capture a tiny amount of blood, according to patent application.

Google has filed a patent application for a wearable device that can test diabetics’ blood sugar levels without the use of a needle.

The application, filed with the U.S. Patent & Trademark Office on Dec. 3, is for a wrist-worn device that uses pressurized gas to pierce the user’s skin and draw in a “micro-emergence” of blood to be tested.

The device might not be for diabetics alone. The patent application notes that blood could be tested for various qualities, including hormone levels, proteins and enzymes, which could factor into various medical conditions.
Continue reading Google is working on a wearable that could test diabetics’ blood sugar levels →

NEW YORK: Google’s new service for organizing and backing up images blends some of the best of what Apple and Yahoo have rolled out in recent months.

These services come as smartphone cameras get better, and people take more photos and video with them. The problem is many of the images simply sit on the phones, taking up valuable space. Worse, digital memories can disappear when phones are lost or stolen.

Photo services from Google, Yahoo and Apple all store copies of those photos and video online. Images taken with tablets and stand-alone cameras can be added, too, giving you one home for your entire image library. These services also offer editing tools and help organize your images. After all, why bother taking photos if you can’t find them later?
Continue reading Review: Google’s new Photos service →